With lockdowns and quarantine measures enforced, businesses, both small and large, have been hit the hardest during the COVID-19 pandemic. To ensure business continuity, businesses strived and found innovative, creative ways to stay afloat and keep their businesses running despite these restrictions. In our Lab on e-Commerce in the New Normal, we've invited business heads to speak about their struggles and the innovative strategies they have implemented to survive and stay afloat amid the health crisis.